Werbung & Marketing Glossar

Posted on Juni 15 2010 by Andreas Rommel

Media-Planer und Marketing-Verantwortliche werfen oft mit Begriffen um sich und setzen voraus, daß deren Bedeutung allgemein bekannt ist. In Meetings wagt dann keiner, diese Begriffe zu hinterfragen, da offensichtlich alle anderen mit diesem Wissen ausgestattet sind.

Daher soll hier mit der Zeit ein umfangreiches Glossar entstehen, mit Erklärungen und Erklärungen zu Wörtern und Begriffen aus dem Bereichen Werbung, Media und Marketing. Einen Anspruch auf Vollständigkeit wird hierbei nicht erhoben. Dabei soll mit diesem Glossar noch ein weiteres Ziel angestrebt werden. Es sollen zukünftig nicht nur allein die Worterläuterungen im Fordergrund stehen, sondern auch alle bisher erschienenden Artikel aus diesen Blog aufgelistet werden, bei dem das betreffende Wort im Text enthalten ist und eine entsprechende Rolle spielt.

Über Anregungen bin ich natürlich jederzeit dankbar.

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